Thursday, October 22, 2009

Color & Walltherapy


I love this website I recently discovered searching for interesting ideas for my blogs. It's loop.pH, a design research studio based in London. One of the featured projects is called 'WallTherapy,' created by Rachel Wingfield and Flour, an eccentric art and design studio. Beginning in 2003, the project aimed to bring together areas of design with neuroscience and colour science. It is somewhat of a complex idea; here's an excerpt from loop.pH:

Walltherapy is an empirical exploration of the neurological, cognitive and contextual bases underpinning the impact of visual stimuli such as colour and light and how people's mood can be expressed in design through a creative, scientifically-led design process.

Walltherapy enables everyone to create their own highly individual personal environment from their psychophysically determined colour preferences to suit and possibly enhance people's sense of well-being. It is well established in scientific literature that ambient colour, light and texture can affect mood and behaviour this is why a conventional decorative surface, such as wallpaper has been chosen as the interface for this experiment.

We anticipate that in the finished wallpaper product everyone will have been prescribed a personal colour, pattern and texture and then walltherapy will allow them to do one of two things: Either, allow them to paint the wallpaper themselves with all the therapeutic benefits painting affords or print out a wallpaper that has been specifically designed by and is essentially 'prescribed' for that person, couple or family who will live with it."

Color can be so inspiring, especially here in this design where it expresses your mood and general personality and preferences. I, for example, am most effected by bright colors and they usually grab my attention . How interesting such interactivity exists.

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